THE BRAND

AMOK creates pieces that are timeless, crafted with quality and intention to move with you — through sun-soaked summers, real moments, and everything in between.

Founded by Sherine Matar, AMOK is rooted in a deep love for the Mediterranean, a lifelong connection to the sea and the freedom it represents. Our collection is inspired by women who move with instinct, own their space, and express themselves unapologetically.

Our designs merge classic silhouettes with playful fabrics and bold colors — designed to feel like second skin. At first glance, they're striking. But look closer — and you’ll see the precision in every stitch. Each piece is made to celebrate confidence, individuality, and the beauty of imperfection.

Made from sustainable Italian fabrics and produced in small batches, AMOK is designed to last — to be packed, worn, loved, and lived in, again and again.

 

From materials to manufacturing, AMOK is built with care.

We don’t believe in excess — we create consciously. Our stock is tight, our production small, and our standards high. Many of our pieces are made using ECONYL®, a regenerated nylon spun from ocean and landfill waste. Luxurious, durable, and kind to the planet — it’s part of our commitment to make things that last. For you, and for the world you move through.

AMOK isn’t made to be worn. It’s made to be felt.
Look closer — and you’ll understand.